Simply put, the elections are “tightening” because rightwing billionaires and giant corporations are pouring billions of dollars into advertising. And advertising works.
By Thom Hartmann, The Hartmann Report
The polls are tightening up right now, and the media is treating it like it’s some mystical force of nature causing people to shift their concerns from abortion, guns, climate, democracy, and the survival of Social Security over to gas prices, Black crime, banning books, and trans kids playing sports.
The media, of course, knows what’s going on. They’re the secondary recipients of it, right behind the politicians, because they’re making billions conveying the GOP message to America. Which, of course, is why they won’t tell you what the real game is here or how it’s being played.
In the early 1970s, I was a partner with the late Terry O’Connor in a small Michigan advertising agency, Ter Graphics, and a copywriter for another, Barden-Durst, run by the late Bob Strand. Our biggest clients were Kellogg’s and Michigan National Bank, and I learned the business from these men and from in-person instruction by the legendary Joe Sugarman, to whom I’m grateful to this day.
Later in the ’70s, I taught marketing and advertising in cities around the world for the American Marketing Centers and in 1989 started the Atlanta advertising agency Chandler, MacDonald, Stout, Schneiderman & Poe, named after my favorite writers and my best friend, which Louise and I sold in 1997 to retire to the mountains of Vermont. CMSS&P primarily did business as The Newsletter Factory, and our clients included more than 100 of the Fortune 500 companies at that time, as well as government agencies from the US Army to the NSA and the CIA.
I’ve also been hosting what is today the #1 progressive talk show in America for 19 years, and worked in radio news for 7 years before that.
I say all this not by way of bragging but hopefully to convince you that I know something about media and the advertising and marketing business. And if there’s anything I know deep in my gut, from decades of observation and experience, it’s that advertising works when it’s done big and done repeatedly.
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