U.S. workers have authorized strikes in a wide swath of industries and quit jobs in record numbers but could soon pull off an even more audacious coup: Winning a unionization vote at one of the country’s signature non-union firms, Starbucks.

By Josh Eidelson and Bloomberg, Fortune

On Wednesday, the National Labor Relations Board will mail ballots to employees at three Starbucks Corp. coffee shops in and around Buffalo, New York, who will vote over the next four weeks on whether to establish the first-ever unionized locations among the chain’s thousands of corporate-run U.S. stores.

The elections involve only around 100 employees, but a vote to unionize would be among the embattled U.S. labor movement’s highest-profile organizing victories in years, creating a foothold at an iconic global brand. It would also extend U.S. workers’ recent momentum into a new arena — the company’s ubiquitous coffee shops, visited by millions of Americans each day, where past organizing efforts have repeatedly fizzled.

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