Social Media Activists Intervene On Behalf Of Kellogg's Striking Workers

By Courtney Vinopal, Quartz

Approximately 1,400 Kellogg’s union workers have been on strike since Oct. 5 at factories in Michigan, Nebraska, Pennsylvania, and Tennessee over outstanding issues in their contract negotiations. The workers, who are represented by the Bakery, Confectionery, Tobacco Workers, and Grain Millers International Union, rejected a tentative agreement offered by Kellogg’s on Dec. 7.

On that same day Kellogg’s said it planned to hire permanent workers to replace the employees on strike. “While certainly not the result we had hoped for, we must take the necessary steps to ensure continuity,” Kellogg’s North American president Chris Hood said in a statement.