Wealthy partisans aligned with the GOP are going for that Hispanic vote in a big, big way. They intend to use the same tools that have turned state after state reliably red since the 1980s: radio & TV
by Thom Hartmann, The Hartmann Report
If you’re a Democratic candidate for office in New Mexico, Texas, California, Arizona, Nevada, Florida, Colorado, New Jersey, New York or Illinois, get ready: the ceiling is about to fall in on you.

The white vote in America is split, leaning 53%-42% toward the GOP. The Black vote is reliably 83 percent Democratic. But the Hispanic vote is up for grabs: they represent the second largest and fastest growing demographic group in the country at 13.3 percent of the 2020 electorate (Blacks were 12.5 percent, whites 66.7 percent) and, as conservative Spanish-language radio proliferates, they’re shifting to the right.
If Republicans can pull just a few percent of the Hispanic vote their way, they can hold the House, retake the Senate, and seize the White House in 2024. Not to mention flipping multiple purple states red.
Now, wealthy partisans aligned with the GOP are going for that Hispanic vote in a big, big way. They intend to use the same tools that have turned state after state reliably red since the 1980s: radio and television.
Big business was consistently Republican through the 1920s, supported in large part by Father Coughlin, the nation’s first talk radio host, listened to daily by as many as a third of all Americans. But when Wall Street crashed the economy in 1929, Coughlin started supporting Democrats; FDR came into office with the election of 1932 and began hammering what he called the big business “economic royalists” with a relentless vigor.
Recent Posts
The World is Getting Too Hot to Feed Itself
April 28, 2026
Take Action Now A new U.N. report maps how extreme heat is tearing through every layer of the global food system — and mostly overlooks the people at…
Cuba’s Fate Should Not Be in U.S. Hands
April 28, 2026
Take Action Now U.S. officials are relying on Trump’s executive order of January 29 which, without evidence, accused Cuba of being an “extraordinary…
As Opposition Grows, Oklahoma Organizers Share How They Halted an ICE Warehouse
April 27, 2026
Take Action Now Organizers also channeled mass outrage into long-haul organizing for immigration justice in Oklahoma and beyond.By Lydia…
Meet the Four Democrats Who’ll Decide If Trump Gets His Domestic Spying Law
April 27, 2026
Take Action Now “It all comes down to those four,” said an advocate, “and if they are going to continue to try to hand Trump warrantless…



